How to advertise your own home for sale

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How to advertise your own home for sale

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Advertising your home will be more marketable to prospective buyers if it is in move-in condition. Work together with a real estate agent to maximize your marketing and advertising efforts. Effective advertisements, whether online or otherwise, should inform prospective buyers about the benefits and features your home has to offer. Ultimately, a successful sale comes down to having patience and persistence and making a buyer feel at home.


Prepare the house interior and exterior for maximum appeal. Cut the grass, trim the bushes, remove the weeds and prune the trees on your property. Repair or paint any exterior parts of the house that need it. Clean every room of your house thoroughly, including carpets, walls and ceilings. Paint interior rooms if their walls or ceilings are stained from smoking or other causes. Clear counters of all unnecessary appliances, knick-knacks, papers, dishware or anything else. Remove all smells from your house before bringing prospective buyers inside, especially if you smoke or have pets.


Set a competitive price. Shoot for 10 percent to 15 percent lower than the average price that comparable houses in your neighborhood have sold for recently, suggests CNN Money. Consider sweetening the deal by covering closing costs, closing the deal quickly or leaving behind some bonuses, such as new appliances.


Create an effective fact sheet. Consult with your real estate agent to write up a house brochure that describes the many features and benefits of your home. Include technical details such as the number and square footage of rooms; amenity details such as a fireplace, finished basement, deck or fenced yard; and neighborhood details such as your home's proximity to school, church, grocery store or parks. Include your, or your agent's, contact information. Leave printed copies of the fact sheet in a box attached to the For Sale sign in your front yard. Carry some copies with you to hand to anyone you cross paths with who might be in the market for your home. Ask your spouse, relatives and friends to pass some copies to prospective buyers as well.


Show your property to prospective buyers. Make a plan with your agent about the best days and hours he can bring buyers through your home. Be quick to schedule a walk-through with prospective buyers you meet. Host a weekend open house and invite your neighbors and friends.


Use social media and online listings. An estimated 92 percent of buyers look online for homes to buy, according to Reader's Digest's website. Post photos of your home on Facebook and enlist your friends in helping you find a buyer. Advertise in your local section of Craigslist. Create a video tour of your home with a smart phone or camcorder and post the video on YouTube. The average age of a first-time homebuyer is 30, according to CNN Money. Create powerful visual and descriptive promotions to spread online in order to reach younger prospective buyers.


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