The Swedish retailer has opened its first ever smaller-format store in the outskirts of London in St Albans, offering a more visible interaction between and e-commerce for the customer as part of its omni-channel strategy.
The Swedish retailer has opened its first ever smaller-format store in the outskirts of London in St Albans, offering a more visible interaction between and e-commerce for the customer as part of its omni-channel strategy.