Insider’s Guide to Different Types of Marketing


The world of marketing is changing. To be in this line of business, it’s very important to know that you need to be able to adapt to change and evolve. Whichever product you’re trying to market, and where you’re marketing it, knowing the different platforms and options to do so is key. If you want to tell the world that you’re a rock star, then follow this guide below to help you get started on changing the business world.

It’s your choice

There are so many different options to choose from that can overwhelm a business owner or manager. That’s how scary but exciting marketing can be. It’s an ongoing process that never rests and never stops changing; you just have to be smart about choosing the suitable options for your business, and most importantly showing the people that you can be trusted. You want them to say, “Hey, that’s pretty cool. Take my money!”

Technology knows where you are

One way to get people to notice your business and what you have to offer is very technology-based. People all over the world have smartphones and other devices. This is where geofence marketing starts to limber up and get to work. Imagine you’re at the mall or marketplace and you’re casually shopping. Out of nowhere you get a message on your smart phone telling you there’s a place near you offering amazing deals. Whoa, really? That’s sure to get people’s attention; they are right there after all. 9 times out of 10 you will get people to visit your business and see what you have to offer.

You’ve got mail

Another way to get people to know you is something called Email Marketing. What is Email Marketing, you say? Basically, it’s a highly effective digital marketing option where you email people who are looking for something similar to what you have to offer and turning these people into actual customers. You reel them in, baby! You can eventually turn these people from one-time buyers to your biggest fans and loyal supporters! A rock star is nothing without his raving crowd after all.

Need a hand?

There’s one very effective way to get to your target audience and that’s by not targeting them at all; you hire people to do it for you instead. This is called Influencer Marketing, basically you get influential people that had such a huge fan base already, and a strong social media presence, and they build the relationship between you and your future customers. These people could be actors, musicians, artists, famous bloggers or critics and so on. If you have the money to do so, why not invest it in this type of marketing option. Your return on this investment would be huge!

Getting people to know you is a simple click away

One of the most common and easiest marketing options is Social Media Marketing. There are so many social media platforms out there, you just have shared what you have to offer. Show the world what you can do by creating creative and shareable content, promoting your products and establishing brand awareness. I guarantee you, someone will take notice and many more will follow.

In order to thrive as a business, you have to evolve; you need to spread those wings and give yourself a chance to grow. As Mike Volpe once said, “Don’t be afraid to get creative and experiment with your marketing.” Don’t be a dinosaur and stick to the old methods. The marketing world is changing, and so can you!


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