One of the first things that you need in a content marketing strategy is your objective. Then, you need to make sure everything is aligned according to those objectives. Whether you make a blog or create a Wikipedia page to find prominence in the online world, you need to identify the right platforms for your brand, industry and niche. As suggested by some experts, identifying the right platforms is half the solution. Then, you need to ensure swift and frequent content creation by creating a content marketing calendar. Did you find this helpful?