Without a clear understanding of how your SEO strategies are performing, you’re essentially flying blind. By identifying which strategies yield the best results, you optimize your resources, saving time and money. According to surveys, 21% of customers use the Internet to search for local businesses daily, and 35% do so multiple times every week. Having a Google Business Profile is essential if you have a physical business.
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Semrush has a handy tool called Sensor which tracks Google algorithm updates on your behalf. Not only that, but it compares these updates against your website and provides you with a volatility score. International SEO is all about extending your online presence to a worldwide audience.
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Fortunately, improving your rankings doesn’t require a degree in SEO. By following these five simple steps, you can optimise your website and start seeing results without the guesswork. Being recognized as a brand to site visitors is a quality that highly successful sites tend to have. It’s not that cultivating a brand is a ranking factor, but rather that cultivating site users leads to stronger search signals.
- These tools provide insights into how a website performs in search engine results pages (SERPs) for specific keywords.
- By including relevant keywords in the title of each webpage, you can signal to Google what the page is about, increasing the likelihood of it appearing in top search results.
- Keyword cannibalization is when multiple pages on your website rank for the same keyword.
Optimize Content for Google SEO
These six steps will help you optimize your Google Business Profile. Better yet, target tutorial keywords, where video ranks even higher. For example, our free Website Grader landing page ranks on page one for the keyword “website grader.” On initial glance, it may look like it doesn’t have much content. But scroll down below the fold and you’ll find a treasure trove of words in the form of FAQs. If I target that keyword with my website screenshots, it’s not going to rank. But if I target it for “website design ideas,” now that’s another story.
A jumbled URL with different mixed characters does not do a good job of assisting search engines to learn about the page. Google Business Profiles allows you to visually show off your business to consumers, and everyone loves good BHS Links photos. In fact, 60% of consumers said that local search results with good images captured their attention.
