Fixing issues improves site speed, indexing, and mobile usability. A thorough SEO audit shows how well a site follows best practices. It highlights errors that prevents a website from reaching its full potential in search rankings. Doing an audit helps website owners create a plan for improvement, supporting long-term success in organic search results. Given you’re optimizing for search engines, it’s key to understand how much organic traffic you’re driving through them. Use Google’s Rich Results Test tool (free online) on a few pages to see if any schema is detected and if there are errors.
In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits. By prioritizing fixes and leveraging a strategic mindset, you’ll solve the immediate problems and set your site on a course for sustained growth. To wrap up, let’s conclude with key takeaways and the bigger picture of why all this matters. By now, we’ve covered technical, on-page, off-page, and advanced audit components. The final step is to put it all together and plan solutions – effectively turning the audit findings into an actionable roadmap.
- New content and developmental changes are made almost daily with a large website.
- Start with issues that have the biggest impact on your SEO and user experience.
- Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool.
- Often, those with a visual impairment use screen readers, which convert images into audio.
- Completing a comprehensive SEO website audit is just the beginning of your optimization journey.
Learn how to connect search, AI, and PPC into one unstoppable strategy. Tools lack the ability to understand context and strategy in the way that SEO professionals do. They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet SEO Anomaly many overlook them while searching for complicated shortcuts.
Ensure Your Site Is Mobile-Friendly
So yes, Ahrefs is a great tool if you’re looking to quickly audit your site for SEO and technical related issues. The XML sitemap is for search engines to review pages that get added to your site, all in one place. Keep in mind quality content should appeal to the interests, needs, and problems of your buyer personas.
Rankings
If it’s the latter, Google will be able to tell that you’re the original source. However, you must make sure that you use original content on each page of your site to avoid duplicate content. To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze.
Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more. SEO can be the difference between appearing on Google’s first page and its last.
For instance, instead of just targeting “SEO tools,” I shifted one page to focus on “best SEO tools for small businesses.” Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks.
Step SEO Audit Checklist to Get Higher Rankings in 2025
It’s also a great way to keep your website up-to-date with the latest developments in search marketing and on top of the competition. Next, I manually analyzed the search results for those keywords, carefully reviewing the content of top-ranking pages. I compared their content against ours, taking detailed notes on differences in structure, depth, and relevance.
An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis. An SEO audit is one of the key actions of an SEO professional or website owner.