And hey, you’ll come top-of-mind when they think of quality content. If this isn’t something you’re ready to invest in, SERP features hint at LSI keywords. Comprehensive, longform content that provides information gain is the way to go if you want to rank higher on Google search. Since the number one post on desktop is graded A+ by Clearscope, we have a good chance of beating it based on content alone.
So I simply added a twist where you pitch an infographic instead of a traditional guest post. Finally, send them a friendly email asking them to add a link to the original source (you). On the bright side, I’ve found that most people are happy to link to you when given a friendly nudge. Shoulder Niches are closely-related topics that you can easily create awesome content around. Few years ago, I noticed that this post from my blog wasn’t performing as well as I’d hoped.
Website Optimization
According to recent studies, the top 10 pages on Google have, on average, 34 images. If the site takes more than three seconds to load, try reorganizing your images. Large image files can cause your site to load slowly, so only use images under 300 KB, reduce the number on a page, or set images to lazy load by default. They should be in JPG format (unless they have transparent backgrounds — then they should be in PNG format so you can layer them on different backgrounds). Measure your loading speed using the Pingdom Website Speed Test or Google Search Console’s PageSpeed tool.
Other times you may want to delete the really poor performers or content that’s no longer relevant to your goals. If competing pages all load in roughly the same speed, then quality is going to influence rankings more than speed. Page experience is a Google ranking factor and rolls together several things like page speed, site security, and how well your site functions on a mobile device. In our next section we’ll include a way you can highlight your EEAT for readers and search engines. After you’ve SEO Anomaly chosen a keyword and scoped out search intent, you’re ready for the next step. Best of all, you can choose buyer intent keywords that are easy to rank for.
User Experience (UX)
Google uses different metrics to determine your article’s readability. Before diving in, I strongly recommend auditing your website to see where you stand. This will provide more context as you go through the areas you can improve to increase Google ranking. Alex Chris is a digital marketing consultant, author, and instructor.
And…if you find keywords that you really, really, really want to target but know that you don’t quite have the domain authority to rank for yet? Go ahead and add them to ad groups and create a Google Ad campaign. Mix primary, secondary, and long-tail Keywords to ensure a broad reach. Secondary keywords with a slightly longer tail provide context and relevance to the primary. The secondary keyword is more of a phrase versus a direct phrase match of the primary term.
Google keeps track of the fluctuations in traffic to your site, and a spike in page visits could improve your rank. LSI tools such as LSIGraph and Clearscope help you identify and include synonyms and related keywords to the one’s you’re trying to rank for. These tools ensure you’ve used the right language to give Google crawlers your content’s context. By researching and choosing keywords with intent-specific words, you increase your chances of popping up on a search. Once you have your keywords in place, create content that matches this search intent.
Boost Sales
- Missing or incorrect website information on Google My Business can diminish audience engagement and reduce sales.
- Yoast is a robust SEO plugin for WordPress designed to help you create high-quality, high-ranking content.
- If you’re trying a new link-building or content strategy, you need to know almost immediately if your efforts are paying off.
- To turn heads, your content must be a showstopper and provide elements and angles that haven’t been discussed before.
When someone searches for a high-level term (like “search engine optimization”), they’re usually looking for a definition. For example, a while back I noticed that lots of people were building links from guest posting. And those 373 posts generate 571k+ search engine visits per month.