Creating your Facebook fan page is the first step in Facebook marketing. Create a Facebook Fan Page as a way to keep in touch with your customers. Use the channel to build your brand and to gain the ability to respond quickly to customers’ comments, feedback and questions.
Your Facebook fan page should be a dynamic and interactive digital hub for your brand. Here’s how to get started.
Choosing the right category and page name helps your fans, customers, and prospects to find you easily. It also lets those who don’t know about you discover instantly who you are and what you do. Picking the right category and page name also helps with SEO (search engine optimization) and allows for extra visibility and traffic from search engines. Here are the six types of fan pages you can choose from on Facebook: Local Business or Place Company Organization or Institution Brand or Product Artist, Band, or Public Figure Entertainment Cause or Community Marketing site MarketingGum has more on what each type of page means and how to choose the right one. But unless you are an artist, musician, public figure or in the entertainment industry, you will likely be choosing one of the first three. Important: You can change the name and category of your Facebook fan page later on, but you can’t change the type of page, so choose carefully.
Next, you’ll want to load your logo and some images. Assume you have been marketing your business for some time across multiple channels. You’ll want to keep your logo consistent. Your photos should give visitors an instant understanding of your business and the products or services you provide. Check out how major brands like Windows and Coca Cola have used logo and photos to build their brands.
Fill in the basic information about your business and add your website URL. Think of Facebook as a social window to your business. What you write here helps create first impressions. So use the right personality and voice to represent your business well.
Facebook automatically gives you a dedicated URL for your Facebook fan page. However, the original one (default URL) is a mishmash of numbers, characters, and weird symbols no one would ever remember. Instead, claim your Vanity URL and change the address of your page to be more descriptive of your business. This will make it easier to remember and to promote later on.
Think of cover photos as flexible billboards. You can change the photo as many times as you like. The standard size for the cover photo is 851 by 315 pixels. And it will be the first impression visitors get of your brand on Facebook. Here are some of the choices you might consider: Pictures of people using your product. Custom graphics or photos that tell a story about your business or brand. Other materials related to your product or service: Album art work for musicians, a menu for restaurants, etc. A creative blend of images and graphics, perhaps incorporating both the cover photo and logo image, that tells something interesting about your business or simply attracts attention.