When was the last time you cried watching a DIY advert? Well this advert entitled “The Perfect Daughter” advertising the Promart Homecenter brings together two subjects that at least at an initial glance are totally unrelated: DIY and family love. The ads tagline is “Your family is perfect. Your home should be too”.
The advertisement has won a silver Lion in Film award at the Cannes Lions International Festival of Creativity as a testament to its directorship and was directed by Ricardo Chadwick for Fahrenheit DDB.