Off-road vehicles and 4x4s are increasingly popular, and their drivers are frequently passionate about both the truck itself and the lifestyle that the truck represents. Commercials for 4x4s often portray a “no limits” attitude with the vehicle taking its owner off of the crowded freeways and into the desert, forest, or mountains for an escape. Owners around the world have formed 4×4 clubs, with regular meetings and excursions that give enthusiasts the chance to interact with each other. Starting a 4×4 club can be done with some preparation.
Advertise your new club by visiting mechanic shops, dealerships, and auto shows. Print fliers that you can leave behind with club details, contact information, and whatever your dues will be per member.